Our Marketing Campaign Coordinators are responsible for executing targeted marketing campaigns on behalf of Movio Cinema clients in the North America region and providing support and assistance to the Client Success team. The Marketing Campaign Coordinator will use the Movio Cinema products for the creation and execution of email, SMS and Push campaign requirements (Operational Services) with analysis and associated reporting, on behalf of Movio clients.
Key Responsibilities:
- Execute the campaign requirements for ongoing Operational Services contracts for relevant Movio Cinema exhibitor clients in the NA region
- Work closely with the NA Account Managers to ensure Operational Services meet client objectives
- Develop and manage campaign calendars in collaboration with relevant clients, Account Managers and key internal stakeholders
- Create and execute campaigns for Movio exhibitors which includes campaign planning, audience targeting and approved asset acquisition
- Monitor, assessment and reporting on the effectiveness of the various client campaigns and recommend changes to improve engagement and ROI
- Proactively support clients in achieving their broader Marketing objectives, including some project management
- Work with the Marketing Subject Matter Expert (SME) team to generate analysis and strategic insights from client campaigns and suggest specific testing.
- Share key insights back to the Global Marketing SME team to support knowledge sharing and best practice adoption across territories
- Lead regular conference calls with relevant Movio Cinema clients to ensure clear campaign briefs are communicated and actioned
- Participate in relevant client planning sessions to ensure Movio's tools are being properly optimised as part of a client's broader Marketing and/or CRM strategy.
- Working with Client Success and Product Operations team to help manage clients needs, have honest conversations and be able to push back when required.
- Assist the Account Managers,Account Directors, and Marketing SMEs with miscellaneous tasks
- Perform other duties as assigned
Requirements
- Bachelor's degree in a relevant field
- 1 year of experience in working with Big Data, with loyalty programes and/or CRM systems is advantageous
- Marketing experience within a cinema, studio, distributor or on a studio / distributor account within an agency is beneficial
- Relevant tertiary qualification in a Marketing or Communications field.
- An interest in film marketing and the movie industry
- Effective team player, able to work collaboratively with a range of stakeholders to deliver the best outcomes for our clients and your team
- Great attention to detail, especially under tight and conflicting deadlines
- A flexible, quick-thinker, who has the ability to handle varying demands in time-sensitive situations in a patient, calm and effective manner.
- A strong communicator who builds trust with clients through an open, honest and constructive communication style
- Ability to interpret data and understand applications of Big Data for targeted marketing purposes.
- A passion for quality and attentive customer service
Strongly Desired:
- Passion for learning
- Interest in the cinema industry
- Friendly, positive personality, and excellent interpersonal skills
- Type at least 50 words per minute
Benefits
- Pay rate $30.00 per hour to $38.46 per hour
- Hybrid working (home/office-based split, requiring regular twice a week attendance in the Los Angeles office)
- Excellent work/life balance, including a 4 ½ day working week
- Medical, dental, vision, life insurance, FSA, EAP
- Vacation, sick leave, volunteer day, enhanced paid parental leave
- 401(k) matching
