Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in San Francisco, Mountain View or New York.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business and one of the top three leaders in B2B digital advertising, growing nearly three times faster than the industry. With significant growth ahead, LMS helps organizations reach and engage professional audiences at scale—building connections that evolve into communities, and ultimately, into customers.
As a Product Marketing Manager on the Ad Formats & Supply team, you will shape how we position LinkedIn’s video advertising products and audience networks. You’ll develop strategic messaging for key solutions that drive advertiser demand. This high-impact, high-visibility role combines long-term planning with agile execution, contributing to a core area of growth for both LinkedIn and our advertising partners.
Responsibilities
- Develop In-Market Insights: Gather and analyze in-market feedback to derive actionable insights that inform product roadmap decisions and guide go-to-market (GTM) strategies, driving growth and market relevance.
- Monitor Digital Marketing Trends: Stay ahead of emerging trends in the digital marketing landscape to anticipate shifts in advertising needs, influencing the development of innovative solutions and product enhancements.
- Cross-Functional Collaboration: Partner with Marketing, Strategy, and other internal teams to develop and execute impactful go-to-market strategies that position LinkedIn as the platform of choice for video advertising.
- Craft Clear Product Positioning: Develop compelling product positioning and messaging that clearly articulates LinkedIn’s video ad offerings, emphasizing their unique value in driving advertiser success.
- Industry & Competitive Analysis: Synthesize data from multiple sources to develop a well-informed point of view on industry trends, competitive developments, and emerging opportunities and threats, influencing strategic decisions.
- Develop Proof Points: Create robust, defensible proof points and positioning to differentiate LinkedIn’s video advertising solutions in the marketplace, underscoring their unique value and effectiveness.
- Competitive Intelligence: Provide actionable competitive insights and intelligence, ensuring that LinkedIn’s video ad products are positioned to meet evolving market demands.
Qualifications
Basic Qualifications
- BA/BS degree in marketing, communications or a related field, or equivalent experience
- 5+ years experience in product marketing, product sales enablement, market research, or management consulting
Preferred Qualifications
- 3+ years of experience in product marketing or similar marketing role
- Experience in an inbound product marketing organization
- Understanding of the digital advertising landscape
- Exceptional communication, problem solving, and project management skills
- Curiosity, initiative, & willingness to creatively solve problems
- Ability to work with a large volume of cross-functional stakeholders across multiple levels and orgs
- Experience analyzing competitive products, messaging, and tactics
- Experience collecting and using customer and competitor insights to generate action
Suggested Skills
- Program management
- Change management
- Communication
- Collaboration
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $97,000-$151,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
